T-MOBILE

A set of images created for T-mobile to highlight their Gen z audience.

the creative was simple, 0.5x camera roll shots. make everything feel like it’s straight out of gen z’s pocket.

we set out of highlight t-mobile’s 5 main pillars: Best network, high-speed data & texting, home internet, in-flight wifi, and magenta perks.

A group of five diverse friends taking a selfie outdoors during sunset, showing happy expressions and peace signs.
Two friends sitting in a dark room, smiling and taking a selfie together.
A man and a woman with luggage crossing an airport parking lot. The woman is smiling and holding a pink bag, while the man is pulling a black suitcase.
Four friends sitting on a couch playing video games and laughing together in a living room with large windows at dusk.
A woman with black hair sitting on a brown bench against a brick wall, holding a small green camera to her eye, and smiling. A bright pink bag with a letter T is next to her.
Two young people sitting in a movie theater with black and red seats, smiling and holding popcorn bag.
Woman packing clothes into a suitcase on the floor in a living room, smiling.
A group of four friends enjoying pizza together in a bright living room with large windows showing palm trees outside.
A group of five young friends smiling and posing playfully outdoors with a tall palm tree against a clear blue sky.
Two women dancing and smiling on a rooftop during sunset, holding hands and laughing with palm trees and a cityscape in the background.
Two women sitting at a table, laughing and smiling, with a laptop, a smartphone, and various pink heart and love-themed paper cutouts on the table in front of them, in a room with large windows showing trees outside.
Two young women smiling and looking at a phone together outdoors on a sunny day with palm trees and green houses in the background.
Two friends sitting in theater seats, watching a movie. The man is pointing towards the screen with a smile, holding a container of popcorn. The woman is laughing, covering her mouth with her hand, wearing ripped jeans and a black shirt.
Group of friends enjoying pizza on a rooftop terrace with palm trees and a clear blue sky in the background.
Two women smiling on a rooftop under a clear blue sky, with palm trees and residential buildings in the background, taking a selfie.